BRAND BUILDING AND MARKETING

A brand without marketing is like launching a new business and not telling anyone about it. There are multiple ways to reach our target students in todays’ communication and technology driven era, and we help you strategize, plan and execute the right communication mix and brand voice to stand out from your competitors and break the clutter.

CORE OFFERINGS

  1. Create an individual unique brand promise for your institute (based on research - location, students, their specific requirements and other institutes).
  2. Building a strategic communication plan for the brand to target potential students, offline and online.
  3. Design marketing and affiliated Ads, Promotional material and Graphics for long-term use.

BRAND BUILDING

  • Designing a Brand Identity for your institute – Logo, Typeface, Color Palette (Backed by thorough primary research)
  • Corporate Stationery – Visiting Cards, Letterheads, Invoices etc.
  • Creating a tonal guide for communication on all channels – Print, Web, Social Media etc.

MARKETING

Overall Marketing Planning

  • Marketing Budget Allocation & Planning
  • Creating a Marketing Calendar for weekly & monthly outreach.
  • Monitoring and Guidance.

ATL Marketing Planning

  • Designing of Advertisements, Hoardings, Flyers etc.
  • Development of Brochure & Marketing collaterals.
  • Media advertisements.

BTL Marketing Planning

  • Conducting Seminars, Talks and related events to create an initial on-ground buzz.
  • Tele-calling
  • Ground level marketing activities.

Social Media Marketing & Management

  • Social Media Management – Design, Post and Engagement.
  • Increase traffic and engagement on social profiles in targeted areas.
  • Social Media Campaigns (Peak during admission and result seasons).

CENTRE DEVELOPMENT

Project Planning

  • Research and Plan Centre Requirement and Specifications
  • Man Power Planning & Recruitment
  • Training of Administrative & Management Staff.

Centre Launch

  • Planning and executing Press conferences to send the word out about the new insitittue.
  • Centre Launch - Event Management (Logistics, Marketing and PR)
  • Seminars/ Workshops to Inaugurate the Institute.